MENDORONG LOYALITAS PELANGGAN PT SUTAN INDO PEMATANGSIANTAR MELALUI PENINGKATAN KUALITAS PELAYANAN

Efendi, Efendi and Butarbutar, Marisi and Chandra, Erbin and Efendi, Johan (2021) MENDORONG LOYALITAS PELANGGAN PT SUTAN INDO PEMATANGSIANTAR MELALUI PENINGKATAN KUALITAS PELAYANAN. Maker: Jurnal Manajemen, 7 (1): 9. pp. 109-115. ISSN 2686-259x

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Official URL: https://maker.ac.id/index.php/maker/issue/view/15

Abstract

The research objective is to determine the impact of service quality on customer loyalty. The
approach used in the research design is a qualitative descriptive approach and a quantitative
descriptive approach. This study uses a test of validity, reliability, normality, simple linear regression,
correlation and determination, the t test with the results of the study, namely a positive and significant
effect between service quality on loyalty and a moderate level of relationship. This study confirms the
contribution of the service quality variable to customer loyalty by 34.8% at PT Sutan Indo
Pematangsiantar

Item Type:	Article
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Ilmu Ekonomi > S2 Ilmu Manajemen
Depositing User:	Dr Efendi .,SE., MM
Date Deposited:	18 Jan 2022 02:34
Last Modified:	18 Jan 2022 02:34
URI:	http://repository.stiesultanagung.ac.id/id/eprint/101

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