Pengaruh Kualitas Pelayanan Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Intervening Pada Bengkel Anugrah Perumnas Batu Enam

Lestari, Mella Mulia and Lie, Darwin and Efendi, Efendi and Halim, Fitria and Putri, Juan Anastasia and Nainggolan, Christine Dewi and Putra, Loist Abdi (2021) Pengaruh Kualitas Pelayanan Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Intervening Pada Bengkel Anugrah Perumnas Batu Enam. Strategic: Journal of Management Sciences, 1 (1): 5. pp. 20-31.

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Abstract

This research was conducted using a library research design and field research. The type of data used in this research is qualitative data and quantitative data. The substance of this research is to determine the effect of service quality on customer loyalty by using satisfaction as an intervening variable at the Anugrah Workshop at Perumnas Batu Enam.

Item Type: Article
Subjects: H Social Sciences > HB Economic Theory
Divisions: Ilmu Ekonomi > S2 Ilmu Manajemen
Depositing User: Dr Efendi .,SE., MM
Date Deposited: 18 Jan 2022 03:42
Last Modified: 18 Jan 2022 03:42
URI: http://repository.stiesultanagung.ac.id/id/eprint/107

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