KONSEP DESTINATION BRANDING TERHADAP MINAT BERKUNJUNG KE AIR PANAS PANGURURAN

Simatupang, Sudung and Butarbutar, Marisi and Nainggolan, Christine Dewi (2021) KONSEP DESTINATION BRANDING TERHADAP MINAT BERKUNJUNG KE AIR PANAS PANGURURAN. Jurnal Penelitian Ilmu Manajemen (JPIM), 6 (1). pp. 1-9. ISSN 2621-881X

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Official URL: https://www.jurnalekonomi.unisla.ac.id/index.php/j...

Abstract

The purpose of this study was to determine how much
influence destination branding has on visiting interest.
The data analysis technique is done by using classical
assumption test and hypothesis test. The object of this
research is the hot spring tourist area in the
Pangururan area, Samosir Regency and the research
was conducted for August 2020. The results showed
that there was a positive effect of destination branding
on the interest in visiting the Panggururan Hot Spring
area, Samosir Regency

Item Type:	Article
Subjects:	H Social Sciences > H Social Sciences (General)
Depositing User:	Dr Marisi Butarbutar .,SE., MM
Date Deposited:	18 Jan 2022 03:43
Last Modified:	18 Jan 2022 03:43
URI:	http://repository.stiesultanagung.ac.id/id/eprint/114

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