Kontribusi harga dan kepercayaan untuk membentuk kepuasan pengguna transportasi berbasis aplikasi

The rapid growth of internet use has affected several sectors of human life, one of which
is the transportation sector. The implication of mobilization in the use of applicationbased transportation (GoJek) currently becomes a trend in public to travel from one place
to another. This condition illustrates that the intensity of the use of application-based
transportation will have implications for the level of user satisfaction. The objective
of this study is to determine the contribution of price and trust to user satisfaction
ofapplication-based transportation. This study uses a survey model with a quantitative
approach involving students in one of the universities in Pematangsiantar City. The
number of samples in this study was 322 students selected using the non-probability
sampling technique with a purposive sampling method. The data collection used an
online questionnaire that was distributed to all samples in the form of a link (URL). The
data analysis was done using SEM test model consisting of a measurement model and a
structural model. The results of hypothesis testing show that price has a significant effect
on user satisfaction of application-based application. Furthermore, trust has a significant
effect on user satisfaction of application-based application.