The Impact of Consumer Perception on Purchase Decision of XL Xtra Combo Lite Data Package Card

The objective of this study was to determine the effect of consumer
perception on purchase decision of XL Xtra Combo Lite data package
card (a case study of the VI semester students of Management Study
Program at the STIE Sultan Agung). This study used the designs of
literature review and field research. The type of data used in this study
was qualitative and quantitative data. The data sources consisted of
primary data and secondary data. The population used in this study was
the VI semester students of undergraduate Management Study Program
at the STIE Sultan Agung and the sample used was 44 respondents. The
data collection was carried out by questionnaire, interview and
documentation. The analysis technique used was qualitative descriptive
and quantitative descriptive analyses consisting of multiple linear
regression, correlation test, as well as determination and hypothesis
test. The results of this study concluded that consumer perception and
purchase decision were good. Then, for the results of the hypothesis, it
was known that consumer perception had a positive and significant
effect on the purchase decision of XL Xtra Combo Lite data package
card (a case study of the VI semester students of Management Study
Program at the STIE Sultan Agung).