Pengaruh Iklan Terhadap Minat Beli Ulang Dengan Persepsi Konsumen Sebagai Variabel Intervening Pada Café Coffee TIME and Seafood Pematangsiantar

The purpose of this study are: 1. to determine description of advertisements, consumer
perceptions, and repurchase interest in Cafe Coffee Time and Seafood Pematangsiantar; 2. to
determine the influence of advertising on consumer perceptions at Pematangsiantar Cafe Coffee Time
and Seafood Pematangsiantar; 3. to determine the influence of consumer perceptions of buying
interest in Cafe Coffee Time and Seafood Pematangsiantar. The results of this research can be
summarized as follows: 1. advertisements, consumer perceptions, and repurchase interests are good;
2. advertisements have a positive effect on consumer perceptions then consumer perceptions have a
positive effect on repurchase interest; 3. advertisements have a moderately high and positive
corelation to consumer perceptions, then consumer perceptions have a moderately high and positive
correllattion to repurchasing interest; 4. the results of the hypothesis test state that H0 is rejected,
meaning that the advertisement has a positive and significant effect on consumer perceptions as well
as a positive and significant influence on consumer perceptions of partial repurchase interest.
Keywords: Advertising, Consumer Perception, Repurchase Interest