PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA PT KERETA API INDONESIA (PERSERO) STASIUN PEMATANGSIANTAR (SURVEI TERHADAP MASYARAKAT DI KELURAHAN BANTAN RT 002 / RW 007 PEMATANGSIANTAR)

As for this research problem formula is how The Influence of Price and Service Quality to
Customer Satisfaction at PT Kereta Api Indonesia (Persero) Stasiun Pematangsiantar (Community
Survey in Kelurahan Bantan RT 002 / RW 007 Pematangsiantar). This research was conducted using
literature and field research design. The data used is the quantitative and qualitative data. With source
data derived from primary and secondary data. The data collection was conducted by questionnaire,
interview and documentation. Then the data analysis technique used is descriptive qualitative analysis
and quantitative descriptive consisting of multiple linear regression analysis, correlation analysis and
coefficient of determination.
The results of this study can be summarized as follows: 1. The price and service quality on PT
Kereta Api Indonesia (Persero) Stasiun Pematangsiantar own good as well as customers who are
already satisfied to train of service. 2. Results of regression analysis is Ŷ = 1,735 + 0,582X1 + 0,389X
2
,
meaning the price and service quality positively affects customer satisfaction. 3. The results of the
analysis obtained correlation r = 0,846 means that there is a very strong and positive between price
and service quality with customer satisfaction. The level of customer satisfaction can be explained by
the price and service quality of 71,5%. 4. The hypothesis H
0
is rejected, meaning the price and service
quality and significant positive effect on customer satisfaction on PT Kereta Api Indonesia (Persero)
Stasiun Pematangsiantar either simultaneously or partially.