PERANAN PERIKLANAN DAN PERSONAL SELLING TERHADAP PENINGKATAN VOLUME PENJUALAN PADA PT LOVELY HOLIDAYS TOUR AND TRAVEL CABANG PEMATANGSIANTAR

Purpose of this study is to assess and analyze: 1. Description of advertising, personal selling,
and sales volume at PT Lovely Holidays Tour and Travel Pematangsiantar Branch. 2. The role of
advertising and persoal selling to the volume of sales at PT Lovely Holidays Tour and Travel
Pematangsiantar Branch.
As for the design of research by the authors through literature and field research. Data used in
this study is qualitative data and quantitative data., which is derived from sources of primary data and
secondary data. Data were obtained by interview, documentation, and observation. Analysis technique
used are quantitave descriptif and comparative analysis, and inductive analysis.
Based on trend analysis of advertising obtained calculation results 1. Y’ = 169.868,3 +
6,08X,means that sales can be increased by 6,08 times. 2. Personal selling trend analysis Y’ =
280.776,96 + 15,12X, means that sales sales can be increased by 15,12. 3.While the sales volume
trend analysis Yʹ = 319.605,12+ 2.337,65 X, means is the volume of sales forecast to decline each
period of 2.337,65. Based on the analysis and evaluation of advertising and personal selling
instrumental in increasing the volume of sales of PT Lovely Holidays Tour and Travel Pematangsiantar
Branch.
The suggestion of this research for advertising e is the management of PT Lovely Holidays Tour
and Travel Branch Pematangsiantar should make the advertising strategi for budget of the advertising
expenses. For personal selling, management of PT Lovely Holidays Tour and Travel Pematangsiantar
Branch should recruit and train the marketing team well, so the marketing team can explain the product
to the costumer well. While sales volume, PT Lovely Holidays Tour and Travel Pematangsiantar
Branch shoud do the promotion and planning the other inovation, such as doing an event which can
provided information related to PT Lovely Holidays Tour and Travel Pematangsiantar Branch.