PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN PRODUK WIFI.ID PT TELEKOMUNIKASI INDONESIA TBK. WITEL SUMUT

The result of this research: 1. The product quality that provided are good, and consumers are
agree with the price offered, and the consumers are satisfied to consumer satisfaction. 2. The results
of regression analysis is = 9,934+0,428X1+0,733X2, it means the product quality and price has
positive influence to consumer satisfaction. 3. The results of correlation analysis obtained by r = 0.652
means that there is a strong and positive relationship between product quality and price with consumer
satisfaction. Consumer satisfaction is influenced by the product quality and price by 42.5 %. 4. The
hypothesis of research H0 is rejected and Ha is accepted, it means the product quality and price, has a
positive and significant influence to consumer satisfaction of WiFi.ID’s product at PT Telekomunikasi
Indonesia Tbk Witel Sumut either simultanous or partially. The suggestion of this research it’s necessary to increase the stability of product access,
increase the access speed of product, and increasing the specifications of WiFi.ID’s product. To
maintain reasonable prices, should provide compensation in the form of discounts/rebates to consumer
who buy a certain amount, and increase the amount of discount/rebate. Meanwhile, to improve
customer satisfaction, need to raise awareness to consumer about the wishes of consumer, and give
favorably and quickly responses for the consumer who complain about WiFi.ID’s product.
Keywords: Product Quality, Price, and Consumer Satisfaction.