PENGARUH HARGA DAN FASILITAS TERHADAP KEPUASAN PELANGGAN PADA GUEST HOUSE HUMANITAS PEMATANGSIANTA

The results of this study can be summed summarized as follows: 1. The prices is good, facilities is good and satisfied customers are already satisfied. 2. Regression analysis result is Ŷ = 9,342 + 0,927X1 + 0,173X2,it means there is a positive influence between price and facilities to customer satisfaction. 3. The results of the correlation coefficient analysis obtained value r = 0,819, which means there is a high and positive correlation between price and facilities with customer satisfaction. Obtained value of coefficient of determination = 0,670, meaning that high of customer satisfaction equal to 67% can be explained by price and facility. 4.Hypothesis test result stated H0 rejected, it means the prices and facilities have a positive and significant impact on customer satisfaction at Guest House Humanities Pematangsiantar both simultaneously or partially.