PERANAN PERIKLANAN DAN PERSONAL SELLING TERHADAP VOLUME PENJUALAN PADA PT. RADIO CITRA ANAK SIANTAR (CAS) 89,4 FM PEMATANGSIANTAR

Sari, Ratna and Lie, Darwin and Butarbutar, Marisi and Efendi, Efendi (2016) PERANAN PERIKLANAN DAN PERSONAL SELLING TERHADAP VOLUME PENJUALAN PADA PT. RADIO CITRA ANAK SIANTAR (CAS) 89,4 FM PEMATANGSIANTAR. Maker: Jurnal Manajemen, 2 (1): 3. pp. 34-48. ISSN 2502-4434 |

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Official URL: https://maker.ac.id/index.php/maker/index

Abstract

The design of this research literature and field research. Analysis techniques used in this research is
descriptive and qualitative analysis, quantitative descriptive and comparative analysis. Based on trend analysis,
sales volume, the result of calculation Y' = 121.000 + 8.200X, meaning that the sales volume is forecast to
increase by 2,48 quarterly.
Based on the analysis and evaluation of advertising and personal selling that play a role in increasing
the volume of sales PT. Radio Citra Anak Siantar Pematangsiantar. However, this caused a decline in PT. Radio
Citra Anak Siantar Pematangsiantar reduce the cost of advertising and personal selling.
Keywords: Advertising, Personal Selling and Sales Volume

Item Type:	Article
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Ilmu Ekonomi > S2 Ilmu Manajemen
Depositing User:	Dr Marisi Butarbutar .,SE., MM
Date Deposited:	20 Jan 2022 11:07
Last Modified:	20 Jan 2022 11:07
URI:	http://repository.stiesultanagung.ac.id/id/eprint/321

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