PENGARUH HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN SEPEDA MOTOR HONDA VARIO TECHNO PADA CV. TEKNIK PEMATANGSIANTAR

The purposes of this study are: 1) To know the description of price, promotion, and purchase decisions in
the CV. Teknik Pematangsiantar. 2) To determine the effect of price and promotion on purchasing decisions
Honda Vario Techno CV. Teknik Pematangsiantar.
Results of the study can be summarized as follows: 1) the Customer agrees to the price, promotion and
purchasing decisions Honda Vario Techno CV. Teknik Pematangsiantar. 2) The results of the regression analysis
is Y = 29.925 + 0,398X1 + 0,393X2, meaning prices and promotions positive influence on consumer purchase
decisions Honda Vario Techno. 3) The results of the analysis of correlation was obtained r = 0.688, meaning that
there is a strong and positive relationship between price and promotions on consumer purchasing decisions
Honda Vario Techno. Agree or not consumers in the purchase decision can be explained by the price and the
promotion of 47.3%. 4) The research hypothesis H0 is rejected, meaning that the price and the promotion of
positive and significant impact on purchasing decisions Honda Vario Techno CV. Teknik Pematangsiantar.
Keywords: price, promotion and Purchase Decision