PENGARUH PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA BENGKEL GM AUDIO PEMATANGSIANTAR

As for this research target to know the picture and service influence to satisfaction of customer at
Workshop of GM Audio Pematangsiantar. In analysis problems, writer conduct the research of bibliography
and field research. To analyze the data used by a descriptive analysis technique qualitative and quantitative
descriptive analysis technique. Research hypothesis is service given have an effect on positive to satisfaction of
customer at Workshop of GM of Audio Pematangsiantar
Result of analysis show ?= 0,842+0,58 X of have sign to positive. Second relation strength of variable is
very strong that is equal to 0,89. From calculation of coefficient determination, obtained by 79,21% lower the
explainable customer satisfaction by service, the rest of equal to 20,79% by other factor like product, price, and
other in this research. Hypothesis examination of through test t, where result test the t
hit
> ttab
. For that in
improving customer satisfaction, Workshop of GM Audio Pematangsiantar have to be non-stop to improve the
quality work the employees, needed equipments, improving speed in service and also try and consider the
expense which is passed to customer of Workshop of GM Audio Pematangsiantar