PERANAN KERJASAMA BISNIS TERHADAP PENINGKATAN VOLUME PENJUALAN PADA TOKO MEDIA PRINT PEMATANGSIANTAR

Print Media Store Pematangsiantar is a store that specializes in printing. Printing is done is digital and
offset printing. To help increase sales volume, Print Media Store business cooperation with several companies. But in reality do business cooperation is still not able to provide the volume of sales in line with expectations. So
based on the above description that the formulation of the problem, namely "How the role of business
cooperation to increased sales volume in the Print Media Store Pematangsiantar?".
The research methodology used in the research literature and field research, the type of data is qualitative
and quantitative data, the source of the data in this study are primary and secondary data. Data obtained by
observation, interviews and documentation. Based on the analysis and evaluation, concluded that the
cooperation of business done by the Print Media Store Pematangsiantar role in increasing sales volume. But the
sales volume of the results of such cooperation is still not optimal because of the amount of earned income is still
relatively low. This is because there are some things that have not been done, where the Print Media Store only
implement horizontal cooperation but not implement vertical and conglomerate cooperation which is expected to
provide greater profits. Keywords : Business Cooperation and Volume Sales