PERANAN PROMOSI DALAM MENINGKATKAN VOLUME PENJUALAN KERAMIK GARUDA PT. GARUDA MAKMUR SENTOSA PEMATANGSIANTAR

PT. Garuda Makmur Sentosa Pematangsiantar is a company engaged in selling brand Garuda ceramic.
In marketing its products, PT. Garuda Makmur Sentosa Pematangsiantar experien difficulties because of the
tight competition with other ceramic brands. But for competition, PT. Garuda Makmur Sentosa Pematangsiantar
doing various promotional activities to consumers so that consumers can identify brand Garuda ceramic. Promotional activities undertaken is done through advertisements in the mass media of radio and newspapers.
Moreover, we PT. Garuda Makmur Sentosa Pematangsiantar do sales promotion activities in a way that is
distribute free product samples and give discounts to consumers who buy a subscription and ceramics shop
Garuda good in large amounts or small amounts.
Authors used two methods of fieldwork research and library research. Methods of collection data
through observation , interviews and documentation are derived from primary and secondary data source and
analyzed with descriptive and comparative analysis .
The conclusion of this study is the promotion of a role in increasing the sales volume of Garuda ceramic. Results are expressed in the calculation of the trend analysis Y 43.859,16 282,08X
'   , which means that
the promotion of positive value in increasing the sales volume of Garuda ceramic. The advice in this study is in
an effort to increase ceramic sales volume, PT Garuda Makmur Sentosa Pematangsiantar future is expected to
increase the cost of promotion through print catalogs and brochures that can be distributed to consumers and
distribute free samples of new products and timely evenly to store subscriptions. Keywords: Promotion and Sales