PERANAN PROMOSI TERHADAP PENINGKATAN JUMLAH SISWA PADA PRIDE EDUCATION CENTRE (PEC) PEMATANGSIANTAR

Pride Education Centre (PEC) Pematangsiantar is one business that is engaged in educational services. Long as there is still officially became a kindergarten Plus, there is still a lot of people who do not know or a few
people who know of the existence of the Pride Education Centre (PEC). Therefore, the Pride Education Centre
(PEC) perform a variety of ways to increase sales volume in this case the number of consumers (number of
students) as much as possible. One attempt was made Pride Education Centre (PEC) to increase the number of
students is to conduct the promotion. In pelaksanaaan promotional activities, Pride Education Centre (PEC)
Pematangsiantar only using promotional tools that fit the needs and conditions of schools are advertising, sales
promotion, and public relations. Based on cost data promotion conducted Pride Education Centre ( PEC ) Pematangsiantar , it can be
seen that in 2012 and 2013 , a significant increase in the cost of promotion used Pride Education Centre ( PEC )
that is equal to 105.60 Pematangsiantar % and 121.01 % . This is due to the addition of a media campaign that
used by the company is through the placement of advertisements in newspapers and implementation of the open
house . Based on data on the number of students Kindergarten Plus Pride Education Centre ( PEC )
Pematangsiantar , it can be seen that in 2012 and 2013, the realization of achieving the target number of
students Kindergarten Plus Pride Education Centre ( PEC ) Pematangsiantar quite high at 85% and 86.73 % .
This proves that the promotion done by the Pride Education Centre ( PEC ) Pematangsiantar is successful .
Therefore , it can be said that the rise in the cost of the campaign has a role to increased sales volume in this
case the number of consumers ( number of students ) at the Pride Education Centre ( PEC ) Pematangsiantar .
Keywords : Promotion and Sales Volume (Number of Students)