Minat Kunjungan Ulang Pasien yang Ditinjau dari Aspek Persepsi dan Kepercayaan pada Klinik Vita Medistra Pematangsiantar

The purpose of this study was to determine the effect of perception and trust on the
interests of patients’ repeat visits at Pematangsiantar Vita Medistra Clinic. Data
analysis techniques used by the authors in this study were in the form of
quantitative descriptive analysis, Classical Assumption Test, Multiple Linear
Regression Analysis, Hypothesis Test, Coefficient of Determination. The research
object is the Vita Medistra Clinic, which is located at Jalan Pattimura No. 11 / C
Team SBC complex. City 21131, Tomuan Village, Siantar Timur District,
Pematangsiantar City, North Sumatra 21139. The results of the study can be
concluded as follows: The results of multiple regression repercussions and
perceptions have a positive effect on the interest in patients’ repeat visits. The
hypothesis testsshow that theF-test of perception and trust significantly influence
the interest in repeat visits. The results of the t-test of perception have a significant
effect on interests in the visit, and trust significantly influence the interest of the
patients’ repeat visit in Pematangsiantar Vita Medistra Clinic. The results of the
coefficient of determination of 0.604 means that the level of interest of repeat visits
to the Vita Medistra Clinic of 60.4% can be explained by perception and trust. The
company must consider the customers’ perception and trust so that it can increase
interest in repeat visits.