Strategi Pengembangan Usaha Mikro, Kecil dan Menengah (UMKM) di Kota Pematangsiantar Development Strategy for Micro, Small and Medium Enterprise (MSMEs) in Pematangsiantar City

The purpose of this study was to determine the development strategy of Micro, Small and Medium
Enterprises (UMKM) in Pematangsiantar City. The research model is a qualitative approach. The research
design is field study and literature study. The focus of research to be achieved is the development strategy
of Small, Micro and Medium Enterprises in Pematangsiantar City. The data analysis technique used is
descriptive qualitative analysis. The results of the study show that UMKM entrepreneurs face obstacles in
developing their businesses. The strategy of developing MSMEs in Pematangsiantar City is inseparable
from the participation of the government and UMKM actors. The government should be able to provide
assistance to UMKM actors, as well as socialization and training, and UMKM actors should be more
creative and innovative in producing goods