Pengaruh Lokasi Terhadap Kepuasan Konsumen Pada Kedai Kopi Baravi Pematangsiantar

Objective. The purpose of this study was to determine: To analyze the effect
of relationship marketing on customer satisfaction at the Best
Pematangsiantar Store. Then the influence of customer satisfaction on
customer loyalty at the Best Pematangsiantar Store.
Research Methods. The object of research is Pematangsiantar Best Store
which is located on Jl. Sutomo No. 63, Kelurahan Dwikora, Kecamatan
Siantar Barat, Pematangsiantar, 21118. In this study, all members of the
population were used as data sources, namely as the sample of the researcher.
Where the research population is the Best Pematangsiantar Store customers
with a total of 35 people, who also become the research sample.
Results. The results of simple linear regression analysis show that
relationship marketing has a positive effect on customer satisfaction and
customer satisfaction has a positive effect on customer loyalty. The results of
simple linear regression analysis show that relationship marketing has a
strong and positive relationship with customer satisfaction, and customer
satisfaction has a very strong and positive relationship with customer loyalty..
The results of the hypothesis test state that H0 is rejected, meaning that
relationship marketing has a positive and significant effect on customer
satisfaction, and customer satisfaction has a positive and significant effect on
customer loyalty.
Conclusion. Relationship marketing at the Best Pematangsiantar Store in
this case has been categorized as good. Even though it has been categorized
as good, the leadership should try to improve and also create long-term
relationships with customers and also fulfill all the needs according to the
wishes of these customers. Customer satisfaction at the Best Pematangsiantar
Store in this case has been categorized as good. Even though it has been
categorized as good, it is better for the leadership to maintain long-term
relationships and give good attention so that customers will feel more
satisfied. Customer loyalty at the Best Pematangsiantar Store in this case has
been categorized as good. Even though it has been categorized as good, the
leadership should try to establish close relationships with customers and pay
attention so that customers become loyal.